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Many dating sites rely on matchmaking algorithms the same way that Netflix uses them to recommend movies.So if you live in the Denver area, you’re a single heterosexual man in his 50s who loves to travel, and you don’t believe in astrology, your matches may reflect women who have similar interests.“It was—unbelievably—not a crazy experience.” Online dating has certainly lost its lonely-hearts stigma.Just look at how many people seeking dates or mates are flocking to matchmaking sites and apps.

“You’re generally going to be best off starting your search on the ‘Big 3’: Match.com, Ok Cupid, and Plenty of Fish,” says Scott Valdez, founder of Virtual Dating Assistants, which helps people write their profiles and then manages their accounts.You can find the right person more effectively by choosing the right site, which means determining the demographics it caters to and figuring out whether a large or niche site will best serve your needs.Our survey found that Ok Cupid and Tinder, both free, were more popular among millennials than Generation Xers and baby boomers, who were both more likely to use a paid subscription-based dating website or app.She signed up for JDate, an online dating site for Jewish singles.“All kinds of people are doing it,” says Caploe, 54, a publisher who lives in New York City.

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